WooCommerce – 3 Advantages For Your Business

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Arber Bullakaj

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You have never heard of WooCommerce before? Don’t worry – we are here to help! In this blog article we briefly address the launch of the popular shop system as well as its many advantages. If you are currently considering whether to build an online shop for the purpose of digitalizing your business or not, we can clearly answer this question with a decisive ‘yes’. In a second step, you need to decide which shop system to choose for your e-commerce. Besides Shopify, other providers like Magento 2 and WooCommerce are becoming more and more popular. Find out in the following blog article, when the latter was developed and how you can benefit from it.

WooCommerce – How Your Company Benefits From It

WooCommerce was developed in 2011 – and became the most successful shop system in WordPress that same year. Now, more than 3,3 million websites use WooCommerce, the wildly popular WordPress plugin. Yet WooCommerce is only the technical frame the online shops are built with, and can be complemented by free as well as premium plugins. In the following sections we will highlight the advantages this concept offers.

WooCommerce Advantage No. 1: Several Shop-Cases

WooCommerce represents a good solution for small and middle-sized companies. Especially for those businesses that only have a rather small budget at their disposal to create their own online shop. Despite lower costs, you can still complement it with different plugins that make the shopping experience more dynamic and convenient for your customers. By creating an e-commerce with WooCommerce, you are not limited to displaying online products like e-books and downloads only. You can sell physical products like clothing, toys, marmalades and much more, too. You want to offer your customers online courses and other content that shall be available to members or a certain group of clients only? With the WooCommerce Plugin, you can even create said membership areas! If you want to share your knowledge and content at events, you can also sell the corresponding tickets in your online shop.

WooCommerce Advantage No. 2: Individuality

Countless plugins and so-called themes that WooCommerce offers, ensure a high degree of individuality. In order to select the right plugins for your online shop, you should be able to recognize good and safe plugins: feedback shared on WordPress.org, their number of downloads, the availability of the plugin in your own language, the regularity of new updates, research regarding previous security gaps and other feedback can give you a first impression of the plugin’s quality. WooCommerce Memberships is amongst the most popular and fast-selling plugins. As already mentioned, the latter are useful when your company sells memberships or content instead of physical products. Therewith, fee-based as well as free trial subscriptions can be accessed, and different subscriptions can be introduced. Another advantage that WooCommerce shops offer? Thanks to another plugin, it is possible to embed a newsletter section, too. As a result, users of your website can enter their names and contact information, as well as agree to receiving your newsletters. Many plugins enable a subsequent analysis of your e-mail list. You can segment it, synchronize it with existing customer data, send offers and product recommendations that fit your customer’s needs and former orders. In case you want to establish a subscription area, WooCommerce Subscriptions is an important element that needs to be incorporated. It enables automized payments, payments regarding your subscriptions and recurring orders. It also ensures that your customers will be informed about the extension of their membership or the expiration of their trial subscription via e-mail. If you offer services based on appointments, WooCommerce Bookings is an important component of your e-commerce. Therewith, your customers can book appointments, webinars, courses and events, and will receive e-mails confirming the booking or those serving as useful reminders. And these are only a few of the numerous plugins that WordPress provides!

WooCommerce Advantage No. 3: Versatility

Web shop owners can display countless products and services thanks to WooCommerce. They can divide them into different categories, and optimize the product overview with several filter options. In addition, they can explain the purpose and advantages of each product and service with respective descriptions, and provide their customers with important information that influences their purchase decision. Customer reviews achieve the same effect – they not only increase the visibility of your e-commerce, but also convey being more trustworthy than promotional marketing texts.

Your WooCommerce Online Shop – Designed By Dinnova

The creation of an online shop with WooCommerce comes with many advantages. The latter includes an easy management, a broad spectrum of plugins and themes, as well as website elements that make the buying process much more convenient. Also due to its low costs – compared to other shop systems and operators – WooCommerce enjoys great popularity amongst small companies and start-ups. Our expert team of programmers and designer can definitely understand why, since WooCommerce is one among our many strengths. With you, we will create an individual style guide that fits the personality and image of your business. Based on this step, we will develop a design and technological concept to give your online shop a professional, appealing look. In the course of our project, we will determine which elements shall be integrated into your e-commerce in the future. You are just about to start your business and need a logo, too? Or you may just would like to have your logo reworked? Our design team will be happy to help you with this additional project, too. Further steps may be the creation of newsletters, promotional and compelling copy and content, developing an app or software and so much more.  

When it comes to the digitalization of a company, you should bet on the best partner in the industry that speaks the latest coding languages fluently. You need individualized and high-quality IT-solutions – be it software, apps or relevant online content? Then Dinnova is your reliable, professional partner supporting and counselling you all the way before, during and after these projects.

Are you interested in collaborating with us? Then do not hesitate to get in touch with our service team. We are looking forward to working with you in the future!

Arber Bullakaj

Not only is Arber Bullakaj an Innovation Expert with an Executive MBA in Innovative Management and Development, he is also certified as a Senior Project Manager (IPMA Level B). These skills, combined with an absolute passion for innovation, represent a big advantage for our clients’ needs and for the future of Dinnova AG. As a full-blooded CEO he prefers to ‘go all in’ into projects and challenges as likes to act as a sparring partner for our team.