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Arber Bullakaj

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Also in the future, texts, visual designs and navigation elements will be relevant components of any website. Merely the way in which these are being implemented will change annually, due to everchanging web design trends. In order for website visitors to have the same positive user experience next year, we have compiled the most important web design trends 2022 that will keep them coming for more. These might seem irrelevant – yet they are based on current tendencies and trend forecasts that appeal to and satisfy their visual demands, as well as their expectations concerning technology and performance. In 2022, nobody will want to wait several seconds for a website to load. Also, the human eye nowadays needs to process way more stimuli and information than ever before. This makes it all the more important to create an online presence that catches people’s attention and provides compact content. How you can implement these trends in 2022? Find out more about them in this blog article!

Web Design Trends 2022 – Our 3 Favorites

Technology is constantly changing, and with it our arising expectations towards it. Website functions and design elements that used to be the latest thing are now outdated. If users come across such a website, their first impression won’t be a positive one and the company’s image will suffer, too. If your business wants to display its efforts to be up-to-date, modern and innovative, especially the website as its online business card would need to reflect that. So now you are wondering, which web designs 2022 you should not miss or ignore? We have listed our top 3 favorites in the sections below.

Web Design Trend 1: Less Is More

Studies show that the majority of users mistrust a website with poor quality. Such an online presence does not bespeak professionalism and trustworthiness. The same goes for the content-related and graphic content of your website. The latter should not only be immaculate, but also user-specific. Meaning: thanks to smart content, only those areas of the website are being displayed that are relevant for the user. These preferences are read out existing user data as well as data regarding their behavior, demographic and firmographic data. Subsequently, the website’s content is being adapted to these interests. Herewith, you kill two birds with one stone: on the one hand, you can reduce your website’s loading time, on the other hand, you can provide your online visitors with a personalized user experience. Personalized content is very important for your company’s success since it builds trust.

Web Design Trend 2: Dark Mode

The dark mode was already one of the major trends this year. Although humans do not like changes, the dark mode function was able to change their mind. With Instagram leading the way – the social platform provided their users with the choice between two background colors. Since then, they can opt for the classic white, or the modern and much hipper black user interface. Thanks to this design option, users feel like they can co-create and adjust the application or website to their taste. This visual adaptation improves the user experience, whereby users spend more time on them by tendency. In order to provide the option of switching to a black design, you should rely on the skills of experienced developers. After all, the website in dark mode should still enable users to read all of its texts, and animations or pictures should still stand out against the background. If the user chooses to go for the dark mode, texts should be – at least partially – bold and white.

Web Design Trend 3: Overlapping Elements

Overlapping elements give your online presence a certain degree of depth and a dynamic look. This web design trend 2022 is a clear statement that your business is digitally up-to-date, and that it only cooperates with true professionals when it comes to its digital strategy. Contrary to many competitors you don’t leave anything to chance – instead, you place great value on your company’s image, and on providing your customers the best shopping experience. Thanks to overlapping elements, content can be structured clearly. Entire text sections, images, frames or symbols can be overlapped. But it is important to determine their order when programming them, and that the website’s layout looks organized and neat. By overlapping website elements, user interfaces indicating a discount or a membership’s conditions can be highlighted.

The so-called ‚overlays’’ design depends on the urgency and the importance of the message. Some areas of the website may only be accessible after the user has opened an account and logged in. Other e-commerce sites may want to call attention to a promo code that users will obtain once they have shared their contact details with the company. Such overlapping elements can be transparent, semi-transparent, blurry or matte, as well as designed in many different colors. These overlays make it possible for website designers to give the website a consistent look and uniform appearance on every single page. For example, the ‘about us’ section of a security service provider may display the team members’ photos in the foreground, whilst a modern, pale grey security system builds the background.

Other web design trends 2022 include optimized, human-like chatbots, bigger button elements, and image movies on the homepage that are able to keep up with cinematographic trailers.

Implementing The Web Design Trends 2022 – With Dinnova

Implement those web design trends that best fit your industry, your range of products or services, and that have the greatest potential. Give your website a new look, greater download speed as well as new functionalities that make your online presence stand out from competing websites. You may be wondering: how you one launch a successful website? Many factors affect your e-commerce and website’s success – premium content, intuitive navigation, responsive design, a short loading time, clear call-to-actions as well as an appealing design. Our professional web designers and developers guarantee the best implementation of all these factors – we are happy to accompany you on this digital journey.

Reach out to our service team, if you want to exploit your online presence’ full potential!

Arber Bullakaj

Not only is Arber Bullakaj an Innovation Expert with an Executive MBA in Innovative Management and Development, he is also certified as a Senior Project Manager (IPMA Level B). These skills, combined with an absolute passion for innovation, represent a big advantage for our clients’ needs and for the future of Dinnova AG. As a full-blooded CEO he prefers to ‘go all in’ into projects and challenges as likes to act as a sparring partner for our team.